Welcome to our Journal

See what inspires our collections and find out more about the creative process that goes into making your summer favourites.


  • Island Style with PRANELLA

    Island Style with PRANELLA

    Take a trip to the serene jungle with PRANELLA Spring/Summer 2024. Our latest images have been shot in the wonderful island of Lembongan in Indonesia, by photographer Daisy Sophia. The island essence is a core theme within our beachwear and resort wear. Explore what goes into the campaign process of PRANELLA apparel below and find…

  • What to Wear for Spring

    What to Wear for Spring

    It’s finally that time of year to bring out your favourite breezy pieces. With the clocks going forward on Easter Sunday and Spring Break just beginning, treat yourself to a Spring wardrobe refresh. Whether you’re jet-setting away on a much needed holiday or looking forward to bank holiday activities, take inspiration from our standout styles…

  • Bold Brazilian Print

    Bold Brazilian Print

    Brand new digital print patterns have been released as part of our 2024 Spring/Summer Collection. Keep reading to see how we brought the prints you love to life, in collaboration with an expert Brazilian designer. Embrace unique individuality with the PRANELLA Spring/Summer ’24 collection. This year the essence of the boho island traveller has been…


Stunning picturesque locations around the world inspire our Spring/Summer campaign shoots. So that we provide the essence of effortless beach style to inspire your wanderlust wardrobe.

Spring/Summer ’24

Shot in Ibiza and Milos, to encapsulate the laidback classic style paired with uniquely bold looks. With designs made to take you from beach to bar with stylish ease.

Feel the Milos Magic with our selection of Aari embroidery.

Embrace your Ibizan Island dream with bold colours featured in our Bright Neons and Summer Prints.

Two images of Models wearing PRANELLA Spring/Summer 2024 dresses. Shot in Milos and Ibiza.
Spring/Summer 2024
Two images of models wearing PRANELLA Spring/Summer 2023 dresses. Shot in Bali.
Spring/Summer 2023

Spring/Summer ’23

Bali Beach Style is a staple PRANELLA aesthetic. Returning for Spring/Summer ’23 to showcase our new ombre collection.

Taste the tropics with our candy hues featuring our stunning Aqua-Pink and Peach-Pistachio combinations.

Classics styles like our Aribella and Aggie dress are elevated with new colourways.

Spring/Summer ’22

Beautiful Bali Blues are the foundation of our Spring/Summer ’22 campaign.

Comfort is key with our classic styles, with many crafted from cotton for the perfect breezy beach fit.

Explore styles in this range before they’re gone for good.

Two images of models wearing PRANELLA Spring/Summer 2022 dresses. Shot in Bali.
Spring/Summer 2022

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